Campaign Team:

  • Kevin Broderick, AOD Prevention Coordinator
  • Matt Kiechle, Director of Health and Wellness
  • Timothy Thompson, Coordinator of Multicultural Services
  • Amber Boulay, Residence Director
  • Gio Isaacs, Residence Director

With support/involvement from:

Ashley Dickson (Recovery Specialist/alumni), Angie McComb (College Nurse), Sayre Paradiso (Health and Wellness Administrator), John Witkiewicz (Mental Health Counselor)

Best Life Relaunch: Campaign Timeline

  • 1/13/2021: Official Launch of Best Life 2.0
  • 1/27/2021: Review/shift of ad tactics after Spring semester resumes.
  • 3/29/2021: Review/shift of ad tactics for Spring break; 3/29/2021 – 4/9/2021.
  • 4/2/2021: Mid-Campaign Evaluation – this represents 4 months of advertising, at which point we may need to refresh messaging, design, or placements for specific campaign tactics. We will refresh up to 3 advertising tactics, or up to 5 individual ad placements (video advertising excluded). Second email awareness campaign will be sent out.
  • 4/9/2021: Spring semester resumes.
  • 5/21/2021: End of Spring semester. Review/shift of ad tactics for summer months.
  • 8/2/2021: Campaign sustainability begins
  • 8/9/2021: Final analytic review

Campaign Creative



Poster Design

Social Media

Print Designs

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